“No, no, no,” Gordon said to Jennifer, his administrative assistant, “I’ll get it myself.” He he walked down the hall to the supply room in search of a new pen. And as he stood there in front of the shelves, he had a realization. Gordon realized he had a favorite pen, a favorite kind of paperclip and a favorite size of Post-It note. He never chose the smaller paperclips, but instead the larger ones, and when it came to binder clips, he always grabbed the medium size ones. He had a preferred pencil, stapler, legal pad, marking pen, flash drive and push pin. When it came to envelopes, he always chose a certain kind with square backs and light glue. He put his hands in his pockets and let out a deep sigh.