2035.
July 19th, 2010You have no doubt heard the phrase “Realtor Shock,” which describes the reaction when one meets an agent for the first time in person and is stunned to find that he or she nothing like the picture in the newspaper. Well, no person is more responsible for that impression than Veronica LaDuffy, who single-handedly invented Realtor photo rejuvenation back in the 1970s. She was working at a Photomat when a friend confessed that her business was flagging. Veronica suggested a zippy new photo for her ad, and Voila, a new business model was born. Now LaDuffy has franchises in every major city in the country. Her methods are no secret – a high school yearbook photo, a little Photoshop, maybe even the use of a teenage daughter’s photo – it’s the audacity that is her trademark style.